BROKEN LINK BUILDING HOW-TO GUIDE
Broken links occur for many reasons: websites become obsolete, changes are made to the URL and pages are deleted during redesigns and the webmaster forgets redirect 301, etc. The end result is millions of broken links that not only cause bad user experiences. But SEO opportunities are also lost. You probably know what link building is, but what about the construction of broken links? The construction of broken links is the process of finding broken links on the web and correct them for your SEO advantage. Here is how to do it:
START WITH YOUR OWN WEBSITE
Unless you have been working with expert web development and SEO professionals who understand the importance of redirection from Day 1, you probably have some broken links floating on your own site. In general, broken links will not be a big threat to your SEO program, but you should still find and correct them to provide a better user experience in general and in case these 404 pages are linked anywhere. In the net. A tool like Ahrefs allows website owners to extract a report of all their broken backlinks. From there, they can determine where those links should be pointing now and create a redirection to the most relevant current site page.
MOVE ON TO COMPETITOR BROKEN LINKS
Ahrefs also allows you to extract reports of broken links to other websites, such as your main competitors. Go to the list and visit the sites where there are broken links and determine if that site would be suitable for you to have a link. Although the competitor is in your niche, some links may not make sense, such as partner / sponsor links. However, if it is a resource link, it is a great opportunity. Contact the owner of the website to notify them of the broken link (they probably do not know) and ask them to exchange it with their link. If you still do not have the required content, add it to your content marketing strategy to create it before communicating.
CLICK ON ALL RESOURCE LINKS YOU COME ACROSS
In your daily web browsing, always click on the niche resource links you find. You could find some broken ones and these are also important places for the construction of broken links.
The construction of broken links, especially the repair of links from broken resources of the competition, can take a long time, but there may be some great gains of link building / SEO there. A few authorized links can make a big difference, since inbound links are still an important factor in the ranking of search engines. And as an additional bonus, you are removing that link to your competitor.
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