How to Optimize Your Website for Google SEO
Whether you have a website or have one in the works, your online business will not achieve its maximum profit potential without search engine optimization (SEO). Take advantage of some basic SEO concepts that anyone can implement and see real results to get a higher ranking in Google and attract more traffic to your website without any important technical experience or experience.
Why Search Engine Optimization Is Vital for Your Online Business
The more SEO-focused your site is, the more attention it will receive from Google, so the higher it appears in the search engine rankings. This is important because it is important for people to see your business when they enter search keywords related to your business. The more likely they are to see it, the more likely they are to click on the link that sends them to their landing page, main website and / or drop shipping e-commerce website.
That’s free traffic from people actively looking for this information, which makes them more likely to take action, whether to sign up for their email list or buy a product.
Traffic of this type is often much more powerful and valuable than paid advertising, such as pay per click or banner ads. Keep in mind that, according to the Industry Lead, at least 64 percent of the traffic to your website will come from SEO efforts, which is called “organic” traffic. Jupiter Research says it’s 81 percent. It is also important to keep in mind that people who come to your site as organic traffic as a result of SEO efforts tend to have a higher lifetime value (spend more money) than those who enter through paid advertising.
Statistics indicate that less than 5 percent of search engines go beyond the first page of a Google search. According to an Advanced Web Ranking study, 67 percent of clicks go to the first five results, and Spot n. ° 1 receives a little more than 30 percent of the clicks.
Think about it, people are more likely to trust a company that is advertising and forcing its message on its prospects or that they are more likely to trust a company that Google naturally recommends as one of the best results for what they are looking for. ?
So, how to get the attention of Google and increase all these benefits? Fortunately, there are some fairly easy solutions that you can implement to make your website compatible with Google.
SEO Basics: Making Google Happy (and Web Surfers Too)
Remember in the early days of the web, when people simply included a long list of words related to their niche at the bottom of their home page? It does not work these days, far from it.
Create Good Content
You see, Google is very smart. Content marketing can be a great strategy for your SEO, but it should be done correctly.
Google now focuses on useful content, constantly added, which is relevant to what people are looking for, such as blog posts, articles and videos. Before recommending your website to your users, they want to know that you have real advice, important information and a more immersive experience to offer to people interested in your niche.
An important factor to keep in mind is that even as you work to make your website compatible with Google, real people will also read your content. If the message you are trying to communicate does not reach them in any way, they will not come back. This has an impact on your business and on the search ranking, so you can adapt your content with a view of consumers always in the foreground, even while structuring it for the ease of use of Google.
If people click on your site and spend a lot of time on it, this tells Google that your site is valuable and will rank it higher. If visitors click on your site and leave quickly, this indicates that your site is not useful and Google will not show it in the rankings.
Have a Good Title and Meta Description
Every time you perform a search on Google you will see a list of websites. The first thing you will see is the title, followed by a description.
To draw the attention of your visitors and attract them to actually click on your website, you should take time to write a good title for your content and a good description.
The meta description is a very brief description of the site, ideally, that includes at least one keyword that appears below the link in the search results. A good meta description is not a great SEO influence, but it can help convince the reader to click to get more information.
Use Internal Links
Apart from the quality content, your SEO efforts should also include the work done in your “back office”. For example, internal linking is important. Your site should have a lot of useful content on related topics and these should be linked between different pages. This will keep visitors on your site for longer, which shows Google that your site is useful. Crucially, this also allows Google to crawl more pages on your website and make sure they are included and classified in Google.
The keywords must be included naturally in their content, they can not seem forced. You should have short headlines that call attention and include a keyword, and at least one keyword should appear on your title tag (the very short part of the text that appears as a link highlighted in blue on the Google results page). Finally, keywords should be included at least once near the top of your webpage within the content, and then spread throughout the rest of the page, including variations.
If you include photos or images on your site (which you definitely should), include “alternative text” that describes the content of that image. Google can not “see” the photos, but it does read the alternative text. This increases the chances of your images appearing in Google’s image search results.
These strategies, combined solidly, should help you create authority in your niche and force other sites to link with you. The more links your site achieves, the better the auxiliary exposure will be, further improving your SEO.
SEO Basics — Finding The Right Keywords
Having addressed the importance of keywords, let’s narrow down the scope to find the right ones for your website. You can not get out of nowhere, and if you optimize the wrong keywords, even if they are related to your niche, all efforts will be in vain. Find out how people are looking for information and structure, not just keywords, but also blog posts and other content on your website for those parameters.
A keyword planning tool will help a lot in researching the right keywords to optimize your site. Google has an excellent planning tool. Of all the basics of SEO, this is probably the best place to start, since having the right keywords will guide all your other optimization efforts.
Let’s say your niche is yoga. The keyword “yoga beginners” results in only 1,000 to 10,000 searches per month in the US, but “yoga for beginners” has between 10,000 and 100,000. Can you see what keyword you should be optimizing for?
Another example: if you are providing a treatment for back pain, the search term “low back pain relief” has between 10,000 and 100,000 searches per month, but the “back pain treatment” only has between 1,000 and 10,000 .
These are two great examples of how people look for information and products in each niche. The keywords you choose for your SEO efforts should reflect distinctions of similar and relevant industry search terms.
Go After the “Long Tail”
Although pursuing these keywords with greater traffic may seem attractive, keep in mind that it can be quite difficult to obtain a ranking for them, especially with a newer site.
Another strategy is to target what are known as “long tail” keywords. These are keywords that are generally longer and more specific and tend to have a smaller amount of search volume.
The benefits of long tail keywords are two:
Long tail keywords usually have less competition, making it easier for you to classify.
Long-tail keywords are more specific, so even though they can get fewer search quantities; It is more likely that the search engine is ready to make a purchase decision.
A good strategy with a new site is to start writing content oriented to these long tail keywords first, then, as your site is established and you get more rankings in Google, you can start looking for those larger keywords and get a classification for them more easily.
The Only SEO Constant Is Change
Keep in mind that making your website friendly with Google is not a one-time job. It is important to create and publish useful content consistently, since Google is always “creating a better mousetrap” by crawling the web and adjusting its page ranking algorithm to update the results pages.
It is possible that the “tricks” to get a high page rank now do not work in a few months, but following the basic principles of SEO that are shared in this article will provide a solid foundation for an optimized site that makes Google happy. And a website with a higher ranking on the Google search results page will send more visitors to your website, which is good for business.