How to Write an SEO Friendly Article
An article “friendly with SEO” is based on longevity, creativity and added value, from which you will obtain the benefits of increased traffic, a greater aussie digital marketing and visits to your site by relevant visitors and potential customers.
SEO, or search engine optimization, is the process by which the traffic to your site increases through organic search results. For many, SEO falls within the scope of Google’s “inner workings,” however, there is a strong correlation between the well-crafted SEO strategies that Google rewards and the basic principles of human interaction.
An SEO strategy is more than just creating content and flooding a website with optimal keywords. Google is the omnipotent matriarch of the Internet and an inconstant ruler of all things SEO that apparently governs from a black box of incomprehensible algorithms, data processing and binary logic. Although Google’s internal functioning and “behind-the-scenes” magic are largely unknown, Google respects the basic principle of human interaction by attaching great value to the dissemination of valuable information; this is where the content strategy comes in.
Characteristics of an Article that Google Rewards
Creating content online is important, but its content is readable, informative and that customers find it valuable that it will be rewarded by Google. And, not only the content must be easily digestible; the design must also be attractive to its readers. Headings and subtitles are an effective way to divide the information into useful parts, not only to make it easier to read, but also to give you the opportunity to increase the ranking of your keywords by placing them in these headings and subheadings.
An important part of your business depends on the sale of your products or services. But, like in the real world, people are easily discouraged by the content created exclusively in order to close a sale. An effective SEO strategy will be one that produces content that balances sales opportunities with opportunities to provide useful and relatable information, which makes it the reference business for anything within its niche. Anyway, inform readers about your products and services, but also tell them what makes your business unique, interesting and personal.
The value of content cannot be underestimated, and while Google does not value images as much as words, there is still a place for images in a well-designed SEO strategy. The content can be greatly improved with well-placed and well-chosen images that improve the readability of the content and the aesthetics of the page. To increase the SEO value of your images in a way that will be rewarded by Google, use Meta descriptions rich in keywords and alt tags in all the images used on your site. Google will reward this attention to the SEO details that, in turn, will increase organic traffic to your site.
It’s an effort that is worth spending time and energy creating quality content for your site that your target audience will find attractive, valuable and even entertaining. Google will reward your efforts if you strive to win the favor of your target audience through valuable content that aims to forge genuine connections with people at the other end of your site.
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