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SEO Friendly Content

Tips For Writing SEO Friendly Content

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You’ve heard it hundreds of times, when it comes to content SEO is the king. This term is used a lot because it is true. The content of your landing pages is the best way to help direct the search terms to your website. While it may sound simple to write a landing page or an article about your industry, there are actually a couple of things you can do to improve your overall SEO results.

The most important thing to consider is that you are writing for a human, but the content must be optimized for crawling robots. Continue reading while we present some very important tips to help you write content compatible with SEO.

Length

The first factor you should consider when writing content is how much time you are doing. The length is very important since there must be an adequate amount so that a bot can recognize its authenticity instead of just a couple of sentences. For blog posts and articles hosted on other sites, it is recommended that the length be approximately 600 words. This gives you enough room to maneuver to include 6 to 8 keyword references, which is the ideal point for density.

For landing pages, the optimal length is approximately 2000 words, but if you can not adjust that amount to 1000, it should be your goal. The large amount of content is important because the robots track it to make sure it is relevant to what people are looking for. If you only include a couple of words, robots will not consider it a high standard like some of the other websites that exist.

Keywords

Keywords are your best friend when it comes to content and SEO. Ideally, you would have already done your keyword research before starting to write your content. Once you have your keywords, you should aim to include them between 1 and 1.5 percent of your total word allocation. That means that the 2000 word landing page should have mentioned the specific search term 20 to 30 times. This is the ideal point when it comes to keyword density, since it tells the bots that this is the main topic of the conversation while it does not do much and fills in the content.

Keyword stuffing is one thing and should be avoided. Search engines, including Google, disregard websites that use black hat methods and keyword stuffing and invisible text are punishable crimes. With this in mind, it is recommended that you stay within the 1 to 1.5 percent guidelines.

Format

You may be surprised at how important it is to format the content you have on your website. The main thing to keep in mind with SEO is that while it does it for a robot and an algorithm, it also serves to benefit users searching for a website. If your landing page is just a text wall, you can be sure that people will not find it attractive and will leave as quickly as possible. Well the same happens with bots. If you see that you only have walls and walls of text, you will not classify as well as other websites.

Heading

Using the headers H1, H2 and H3 is an excellent way to optimize your content for SEO. Take this blog post, for example. The title is H1, while the subtitles below it are H2. These functions are easy to use and are present in Microsoft Word and are in WordPress.

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