3 Simple SEO Tips For Beginners
If you are a small business owner and want to start with SEO, you may have been overwhelmed with all the information and resources available. It’s easy to get confused, especially if you’re reading something that is full of jargon and not very suitable for beginners.
While it may sound scary, it does not take too much to wrap your head around the general idea of what you should be doing. To help you, we’ve compiled a list of some SEO tips that are great for beginners who try it for the first time.
Take a look at your website
One thing you should do before expanding and undertaking new SEO methods is to take a look at your own website. Search engines and their algorithms are very critical with respect to websites and how they should operate when classified. An easy way to think about your website is if it’s good from the user’s perspective, and it’s likely that robots like it too. To begin loading speed is very important. You can always have someone take a look at the code on your website to make sure it is free of errors and that it works quickly and without problems.
Mobile optimization is also a great thing that needs to be addressed. Google announced that it will automatically classify websites that are mobile-optimized compared to those that are not. This is easy to implement and is an excellent advice for beginners to start their SEO efforts.
Understand what people search for
SEO is about capturing an audience by making your website appear higher when they are searching for a particular keyword. Think of some relevant keywords that people would look for when trying to find your business. Then you can use that as a base point and use a keyword planner to have some data to support your decision. There are many tools available online that allow you to see the number of searches for a particular term. Use this information to be the basis of your content.
It is also important that you consider that there are several terms that could be searched and that are related to your website. Make sure you have several search terms on your website to attract a wide range of users.
Take a look at your current search traffic
A great starting point for beginners with SEO is to analyze their current search traffic. If you have not already done so, you must have Google Analytics configured for your website. Do not stress if you have not done it, since it is quite easy to configure. Although you may want to wait a couple of months to accumulate enough data to make some informed statements about your user base.
Once you are on the analysis platform, look closely at where the traffic comes from. It is quite extensive even breaking down the search terms that people are using to find your website. You can compare this data with the search frequency of the keyword planner. Some keywords can be very popular and nobody finds you in that particular term. That means you should start creating content that includes that keyword so people can also start to find it.
There are also metrics to analyze the reference links and where people visit previously. This is also an effective measure to judge how successful your backlinking and social networking efforts are.
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