12 Reasons Why Your Business Absolutely Needs SEO
Many brands and companies know (or think they know) that they need SEO for their digital properties and the benefits they will derive from this SEO work implemented on their behalf.
SEO will certainly improve the search capability and visibility of a website, but what other real value does it offer? Why is SEO so important?
These 12 reasons should offer some clarity, regardless of sector or size of business, on why companies need SEO to bring their brand to the next level.
Organic Search Is Most Often the Primary Source of Website Traffic
Organic search is an essential part of the website performance of most companies, as well as a vital part of the buyers’ funnel and encourages users to convert or engage.
As marketers know, Google has a much larger share of the search market than its competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo and many others.
This does not mean that all search engines do not contribute to the visibility of a brand, this is the case, it is that Google holds about 75% of the global search market. It is the undisputed leader and it is therefore important to follow its guidelines.
But the remaining 25% of the market belonging to other engines are obviously also valuable for the brands.
Google, as the most visited website in the world (especially in the US), is also the most popular email provider in the world (with more than one billion users). Not to mention YouTube is the second search engine.
We know that a clear majority of the world with Internet access visits Google at least once a day to get information.
Being highly visible as a trusted resource of Google and other search engines will always be in favor of the brand. Quality SEO and a high quality website bring brands.
SEO Builds Trust & Credibility
The goal of any experienced SEO is to build a strong foundation for a beautiful website that delivers a clean, efficient user experience that is easily discoverable through the trust and credibility of the brand and its digital properties.
Many elements come into play to establish an authority on search engines such as Google. In addition to the factors mentioned above, power is increased over time through elements such as:
- Quality backlink profiles.
- Positive user behavior.
- Machine-learning signals.
- Optimized on-page elements and content.
But creating this authority will do more for a brand than most, if not all, digital optimizations. The problem is that it is impossible to build trust and credibility overnight, as in real life. Authority is acquired and built over time.
Establishing a brand as an authority requires patience, effort and commitment, but also relies on offering a quality product or service, of value, allowing customers to trust a brand.
Good SEO Also Means a Better User Experience
Everyone wants a better organic ranking and maximum visibility. Few people realize that an optimal user experience is an important part of achieving this goal.
Google has learned to interpret a positive or negative user experience, and a positive user experience has become a critical part of a website’s success.
Customers know what they want. If they cannot find it, there will be a problem. And the performance will suffer.
The fact that Google has become more and more of a response engine that provides users with the data they are looking for directly on SERPs (search engine results pages) is a clear example of creating a strong user experience.
The intention of this is to offer users the information they are looking for in fewer clicks, quickly and easily.
Quality SEO integrates a positive user experience, leveraging the benefits of a brand.
Local SEO Means Increased Engagement, Traffic & Conversions
With the rise and growing dominance of mobile traffic, local search has become a fundamental part of the success of small and medium enterprises.
Local SEO aims to optimize your digital properties for a specific neighborhood, so people can find you quickly and easily, bringing them closer to a transaction.
Local optimizations focus on specific cities, regions, or even states, to establish a viable medium for local brand messaging.
SEO professionals do this by optimizing the brand’s website and content, including local quotes and backlinks, as well as local listings relevant to the location and industry in which a brand belongs.
To promote local engagement, SEO professionals should optimize a brand’s Knowledge Graph, Google My Business listing, and social networking profiles.
There should also be a strong focus on user reviews on Google, as well as other sites such as Yelp, Home Advisor and Angie’s List (among others), depending on the industry.
SEO Impacts the Buying Cycle
Customers do their research. This is one of the biggest advantages of the Internet from the point of view of the buyer.
Using SEO tactics to relay your message in search of great deals, innovative products and / or services, and the importance and reliability of what you offer to customers will change the game.
This will undoubtedly have a positive impact on the purchase cycle if it is well done.
Brands need to be visible in places where people need them to build a good relationship. Local SEO improves this visibility and allows potential customers to find the answers and companies that provide them.
SEO Best Practices Are Always Being Updated
It is good that SEO tactics are implemented on a brand’s website and on its digital properties, but if it is a short-term commitment (budget constraints, etc.) and the website is is not reevaluated consistently over time, it will reach a threshold. where he can no longer improve because of other obstacles.
The way in which the world of research evolves, essentially at the discretion of Google, requires constant monitoring of changes in order to stay ahead of the competition and, hopefully, on the Page 1.
Being proactive and monitoring major changes in algorithms will always benefit brands that do.
We know that Google makes thousands of algorithm changes every year. If you are too late, it will be extremely difficult to come back. SEO professionals help to ensure that this is avoided.
Understanding SEO Helps You Understand the Environment of the Web
With the ever-changing environment of the World Wide Web, it can be difficult to stay abreast of changes as they occur.
But staying on top of SEO means being aware of the major changes in research.
Knowing the web environment, including tactics used by other companies and local and comparable competitors, will always be beneficial for these brands.
SEO Is Relatively Cheap
Of course, it costs money. All the best things do, right?
But SEO is relatively inexpensive overall, and the gain will likely be considerable in terms of a brand’s profit and net profit.
It’s not a marketing cost; It’s a real business investment. A good SEO implementation will hold water for years to come. And, like most things in life, it will only be better with more attention (and investment).
It’s A Long-Term Strategy
SEO can (and hopefully) have a significant impact in the first year of operation and many of them will have an impact that will last for more than a few years.
Yes, as the market changes, it is best to follow trends and changes closely. However, even a site that has not had a ton of SEO-intensive SEO recommendations implemented will be improved compared to the basic SEO best practices used on an honest website offering a decent user experience.
And the more the time, the effort and the budget devoted to referencing are optimized, the more a website will be efficient and long-lasting, becoming a serious competitor in its market.
Although SEO does not offer the best return on investment like paid search, you can measure just about anything with proper tracking and analysis.
The big problem is trying to connect the dots at the back because there is no definitive way to understand the correlation between all the actions taken.
Nevertheless, it is useful to understand how certain actions are supposed to affect performance and growth, and we hope so.
Any good SEO will target these improvements, so linking the points should not be a challenge.
Brands also want to know and understand where they are, where they are and where they are going in terms of digital performance, especially for SEO, when a person / company is paid to run on their behalf.
There is no better way to show the success of SEO. We all know that data never lie.
SEO Brings New Opportunities to Light
A high quality SEO will always find a way to discover and exploit new opportunities for brands, not only to be discovered, but also to shine.
Offering quality SEO to brands means immersing a SEO team in everything that is this brand. This is the only way to truly market a brand with the passion and understanding that stakeholders have for it: to become a stakeholder.
The more a brand is understood, the more opportunities there will be to help it prosper. The same can be said about SEO.
If You’re Not on Page 1, You’re Not Winning the Click
In the world of SEO, it’s no secret that if you’re not on page 1, you probably do not kill the game of organic search.
A recent study shows that the top three organic search ranks generate nearly 40% of clicks, while 30% of the results on pages 1 and 2 are not clicked at all.
What does that mean? Two things:
If you are not on page 1, you must be.
There are still too many instances in which a user types a search query without being able to find exactly what he is looking for.
Setting up a quality SEO on the website and the digital properties of a brand will always be beneficial for this brand and its marketing efforts.
It is a new age marketing technique, but it is essential to a brand’s web presence in the current era, especially as the available data and rival competition continue to grow.