Understanding SEO and Why Your Business Needs It
You may have heard of the SEO and Search Engine Optimization buzzwords that appear in the conversation but, do you really know what it is? Many industry experts and business owners claim that this method is the only true way to keep your website relevant in the modern era. However, many business owners, especially those who own and operate a small business, have no idea what this phenomenon really is.
If this situation sounds too familiar to you, you will not have to worry anymore. Continue reading as we break down what SEO is and how it can be used to benefit your business.
How long does it take to work?
When small business owners enlist in the services of an SEO agency they immediately asked what is the estimated time frame in which they can begin to see the results. As your money is invested in something that you can not necessarily understand, it is important that you know that you will have a good use and that the agency is really doing a job. That said, you will not see any real results until 3 months.
Even so, this period of time is an estimate and is not a case that fits all kinds of scenarios. For different search terms, you will find that the time period differs. For example, there are a large number of law firms and their respective websites on the Internet. If you try to get a law firm “insert the name of your city here,” it may take you much longer to qualify for that term. More niche and longer search terms are easier to classify since the competition is lower.
What are the benefits?
We mentioned it briefly before, but we cannot emphasize this point enough. It is very unlikely that people will click on the second page of results when they are looking for a term. Most clicks occur on the first page, so it is very important that you at least reach that page, if it is not the first result. Think of all the businesses you are losing if you are at the top of the second page, instead of the bottom of the first. The Internet is a great tool for people who are lazy, since they can simply search for something and with little or no effort. Of so many entrepreneurs invest in SEO services so that your website reaches the first page.
In addition, getting your website and social media channels to reach the first page also reduces the chance that a user will click on your competitors. The more results you have on the cover, the less space there will be for those who try to take away your business.
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