HIRING AN SEO CONSULTANT
TIPS FOR HIRING AN SEO CONSULTANT
If you own a small business, it probably does not make financial sense to hire someone to do your SEO at home. Small and medium companies can benefit from outsourcing work to an SEO company, but we understand that sometimes that is not financially possible either. It is best to work with an SEO consultant who can describe what needs to be done so that you know that the work you are doing on your own is what you should do to improve the presence of your website in the search. Of course, not all SEO consultants are created equal. Here are some tips to follow during the hiring process:
DO YOUR OWN SEO RESEARCH
Having a basic understanding of what SEO is and what SEO work should look like is extremely valuable when hiring an SEO consultant, since you want to work with someone who will follow the rules and use modern tactics that will really have an impact. Start with the Google Webmaster Guidelines and the SEO Starter Guide. Other leading industry blogs to browse include Search Engine Land and Moz. It is important to understand how SEO and search engines work at a high level and that no one can promise results and it takes time to see the results, usually between 4 months and a year.
HAVE AN INITIAL PHONE CONVERSATION
You want to know that you are hiring someone you can work with. Email is great, but a phone conversation helps establish a good relationship. An initial telephone conversation with an SEO consultant must be bilateral. You can learn about their experience and ask them questions about their process. Equally important, SEO can ask you about your business, your history, your target audience, other marketing and advertising efforts, competition, etc. An SEO consultant will do a much better job when you take the time to know your business in order. Create a personalized and relevant strategy If you do not ask these kinds of questions, you may want to look elsewhere.
ASK FOR REFERENCES
In the SEO world, like any service-based business, references are pretty standard. A reputable SEO consultant will understand that the owner of a business will want to talk to previous clients and should be able to offer at least some references. If the consultant is not willing to provide references, it could be a red flag.
Working with an SEO consultant should be a pleasant experience. After all, they will help you make improvements to your website that will improve the user experience and increase organic traffic to increase sales over time. The selection of an SEO consultant to work should not be done on a whim. Take the time to do your research and meet any SEO consultant you are considering. This effort will pay off in the end.
Categorized in: SEO Australia