Consumers tend to spend the majority of their mobile Internet time within applications. Companies have developed applications to offer exclusive offers. They also offer the option to buy products through their e-commerce store. Brand applications are quality channels to increase user commitment and brand loyalty.
Personally, I will not download the application of a brand unless it is a loyal customer and wants to be aware of new trends. Customers who have taken the time to download the application of a brand are the most loyal customers that a brand has.
To market effectively in a mobile world, brands must think of their applications as mobile video mailboxes. This will keep users engaged and maintain brand loyalty.
Fight for Attention
You may not realize how difficult it is to reach consumers through traditional TV and video channels. Television is the first thing for thousands of sellers, but more and more people are cutting those TV cables and are simply not watching TV anymore. This may be due to the growing popularity of streaming services such as Netflix, Hulu, Amazon Prime Video and more. This makes it difficult for brands to reach the level of dissemination that they could have achieved in the past. With the mobile audience on the rise, brands must find new ways to keep their customers interested.
The applications are designed for a purpose. If you are a frequent traveler, you can have an airline application to buy tickets and register. You can also have an AmEx application to verify your credit card account. While consumers can only use these applications for a particular purpose, it does not mean that they are not interested in learning more through video content. 68% of consumers say that video is their favorite way to learn about new products and services.
Brands can always add functionality to improve their applications. Insert video content directly into a user’s device and send notifications to alert them that there is something new to see is a simple and effective way to engage users. For example, the AmEx application could include videos to promote rewards and destinations packages available to cardholders, or videos about the characteristics of the cards to inspire consumers to spend more. Pressing this content on mobile devices will give users something useful to complete their downtime while traveling daily, in a waiting room and other times when they are looking for short entertainment.
We hope this article encourages you to amplify your mobile application and increase commitment among your loyal customers.
Aussie Digital Marketing is a full service digital marketing agency that specializes in web design, SEO, branding and digital advertising. With offices in North Carolina, including Raleigh, Greenville and Wilmington, our team of digital marketing specialists can create solutions tailored to your business needs. Our clients have allowed us to expand the boundaries of the web and creative design, while creating innovative results for your company and your brand. These clients have spanned multiple industries, including higher education, health care and major commercial franchises. Our wide range of clients has allowed us to develop specialized strategies for companies of all sizes and transmit our knowledge through a variety of platforms. We always strive to connect brands with customers, learn what we can do for your business today.